Blake Lively's Red Hair Transformation on 'It Ends With Us' set

Blake Lively shows off her new look while filming the upcoming adaptation of Colleen Hoover's It Ends with Us.

Blake Lively was spotted with her new red hair transformation.

Blake Lively, 35, will play Lily Bloom.

Blake Lively is a redhead with Justin Baldoni.

Will portray her love interest, Ryle Kincaid, in addition to serving as the film's director.

The actress is seen on set in New York City on Monday, May 15, 2023.

The actress wore a bright fuchsia jacket over a pastel pink tee and a long brown dress.

The brown dress has a plunging neckline while lively filmed this scene with Baldoni, via Entertainment Tonight.