Blake Lively's Red Hair Transformation on 'It Ends With Us' set 

Blake Lively shows off her new look while filming the upcoming adaptation of Colleen Hoover's It Ends with Us.

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Blake Lively was spotted with her new red hair transformation.

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Blake Lively, 35, will play Lily Bloom.

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Blake Lively is a redhead with Justin Baldoni.

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Will portray her love interest, Ryle Kincaid, in addition to serving as the film's director.

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The actress is seen on set in New York City on Monday, May 15, 2023.

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The actress wore a bright fuchsia jacket over a pastel pink tee and a long brown dress.

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The brown dress has a plunging neckline while lively filmed this scene with Baldoni, via Entertainment Tonight.

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