‘Sex and the City’ coming to Netflix: HBO’s Strategic Licensing Move

HBO’s Sex and the City is making its way to Netflix in April as part of a co-exclusive deal, marking a strategic shift for HBO, previously cautious about licensing to streaming rivals like Netflix.

 

 

‘Sex and the City’ coming to Netflix: HBO’s Strategic Licensing Move

 

News about ‘sex And The City’ Coming To Netflix

In a surprising move, one of HBO’s most beloved shows, Sex and the City, is set to join Netflix in April. All six seasons of the Emmy-winning comedy will be available on Netflix as a co-exclusive with HBO Max. This decision is part of a content agreement between HBO’s parent company, Warner Bros. Discovery and Netflix, although Sex and the City wasn’t initially included in the deal.

Netflix will offer all 94 episodes of the original show, which premiered in 1998 and starred Sarah Jessica Parker, Kristin Davis, Cynthia Nixon and Kim Cattrall. However, the Sex and the City movies and the current sequel series, And Just Like That, won’t be part of the Netflix lineup for now.

HBO has previously licensed the show to various platforms, but what makes this notable is that Netflix, a former rival, now has access to HBO content. This strategic move is seen as a way to leverage Netflix’s vast global reach and cultural influence. The licensing deal includes other shows like Band of Brothers, The Pacific, Six Feet Under, Ballers, Insecure and True Blood.

Sex and the City, along with The Sopranos, is credited with establishing HBO as a pioneering force in adult programming. While some see the move as a tacit acknowledgment that not all media companies can match Netflix’s global reach, others argue it strengthens Netflix further. HBO, however, remains cautious, emphasizing a balance in licensing to protect its successful shows.

HBO Chief Casey Bloys addressed the strategy shift, explaining that while they need to be protective of their shows, syndication and licensing have been common in television. The cautious approach involves co-exclusive deals rather than granting exclusive rights, with positive results observed in shows like Ballers. Bloys is comfortable with this strategy, assuring that recent shows won’t appear on other platforms until years later, following the syndication model.

 

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